![]() ![]() You can submit a week you’d prefer to run your lightning deal, but the decision is ultimately up to Amazon, which will let you know the specific day and time. You can expect to pay more during popular times of the year like Black Friday etc. The fee charged will vary based on the week your deal is run, and what’s happening in the marketplace. You’ll be allocated a minimum deal quantity which you need to have ready to go seven days before the lightning deal runs. VariationĪmazon requires that products have a variation in style, color, size etc. Amazon also has an extensive list of items that are not eligible for these deals, including adult products, alcohol, medicines, e-cigarettes, baby formula, and more. They also need to have a minimum rating of at least three stars. Your products must be fulfilled by Amazon in order to be a part of lightning deals. ![]() How to Take Part in Lightning DealsĪmazon has some strict rules in place which regulate which sellers are able to use lightning deals. The lightning deal ends when either all of the items have been sold, or the timer has run out. These deals are also only limited to one product per customer. Customers can’t see how many products this is, but they can see the percentage that has been bought by other customers, and the percentage left. StockĮach lightning deal only includes a predetermined quantity of stock. The listing and the main page will both have a countdown showing how much time is left, and if a customer adds your product to their cart, they only have 15 minutes to finish checking out or it’s removed. To learn more about when you should consider using discounts and promotions and how they fit into your growth strategy, check out our webinar “Everything You Need to Know About Amazon Discounts and Promotions.Each deal only has a limited time frame- often around six hours. How to Submit: “Deals” dashboard in your Advertising menu of Seller Central Cons: There is no guarantee these deals will appear on the Amazon Deals Page, and it is $300/ASIN to run. It also has a badge on the search engine results page and listing Page. Pros: This deal has a long run time and strike-through pricing. Badges do appear on search engine results pages with strikethrough messaging on Listing Page. Where: Found on the Deals Page ( but with lower priority than Deal of the Day, and placement is not guaranteed. 7 Day Deals – These deals are similar to Lightning Deals, but they run for an entire week.Once submitted, Amazon must approve the deal before it runs. The dashboard indicates what products are eligible, maximum deal price per product, time period per product, and minimum deal quantity. How to Submit: Lightning Deal submissions are made through the Lightning Deal Dashboard. Amazon sets the Deal cost, but generally, per item fees range from $150-$500. Minimum units for promotion and pricing increase significantly during high-traffic periods like Prime Day and Holiday. ![]() Cons: The product eligibility, timing, and costs are determined by Amazon. Pros: The customer has a sense of urgency, there are automatic price changes, strikethrough pricing, and the deals can be cancelled once they are submitted. Where: The deal can be found on the Deals Page ( Amazon markets these deals through daily e-mail subscriptions, the Amazon mobile app, Twitter, Facebook advertising on Amazon’s page, and a link from the Amazon homepage. Lightning Deals – These are time-bound promotional offers to have your.How to Submit: Deal of the Day submissions are made through your Amazon Seller Rep and should be made a minimum of 30 days before you intend to run. Cons: Need to sell significant amounts of inventory at a discount. Can be used to move excess inventory or to drive brand trial. Amazon markets the Deals Page through daily email subscriptions, the Amazon mobile app, Twitter, Facebook advertising on Amazon’s page, and a link from : High visibility the deals have a badge (both on listing preview and expanded). Where: This deal can be found at the top of the Deals Page ( ). The minimum deal size is $100K+ (sale price x quantity), and it runs for 24 hours. Deal of the Day – This promotion is the highest visibility offer type on Amazon, and it shows up on the Deals landing page. Have you ever considered Amazon discounts and promotions when looking to increase organic and advertising-attributed conversion rates? Here is an overview of some common Amazon discounts and promotions:ġ. News & Insights Understanding the Three Amazon Discounts and Promotions ![]()
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